Giving up on WordPress embeds

Back in 2012, I wrote a post called Conversations as a future of blogging. Well, I say I wrote, but actually I must have had a conversation on this up-and-coming platform called branch.com with a few people I invited to it from twitter. Using their tools, I embedded the conversation to my blog on the link above. I thought the embed would last forever, because a) where is branch going to go, and b) WordPress usually gracefully downgrades embeds, right?

Nope. branch.com died three years after launch. They gave us a period of time to request backups of our conversations. I remember doing that, but I never received one in my email. Perhaps they expected me to come back to their site to download the files? I asked all the other people involved in the conversation and none of them cared to request a backup of the copy. This goes back to my posts here about the futility of exporting your data from online services, even though in this case, a full backup was exactly what I needed to recover my blog post.

I was further wrong in that WordPress does no such thing with embeds. In the case of officially supported embeds, I’ve seen the system do this once before and I thought that was standard behavior, but in the case of link embeds, there’s no clear way for it to be possible.

Recently, I introduced a random post finder to my blog. With it, I’ve been discovering a lot of great and terrible posts I’ve written over time. It’s my way of getting closer to my blog.

But it has also left me reeling from all the broken links and embeds that I trusted to work forever. The branch.com embed, images and links I’ve linked to, PDF files I thought would never go away. Heck, even Facebook CDN stuff has disappeared and that company doesn’t let go of any data!

Recently, Automattic introduced inline GIFs from giphy through Jetpack. The model they’re following is pretty neat – they shipped the Gutenberg editor within WordPress 5, and have been extending it using Jetpack with blocks that allow various kinds of content, including GIFs. It shows the scope that Gutenberg has in the future.

Coming back to embeds, Giphy, the company Automattic is leaning on, came into existence in 2013, and I suspect will be out the door before its 10 year mark. Such is the way of life on the Internet. All of these are fads and fads can raise millions, but they eventually all die. Automattic will simply pull out the block from Jetpack and replace it with something else, but we users will be left with broken links and missing context on our blogs.

When the block was introduced some time ago, I played with it and added some GIFs to a blog post. It’s a lot of fun to express ourselves visually. But if branch.com is any indication, embeds come back to bite us later on.

Therefore, I’m getting off embeds. I’d rather download the GIF and upload it to my media. I’d rather take a screenshot of a webpage than to iframe it and hope it sticks around a few years from now. Jetpack already has a massive CDN operation behind them, so you’re never really serving your content directly from your site if they can help it. So there’s no need to worry about storage and bandwidth issues.

As I go through my site, rediscovering old posts, I’ll keep coming across these embeds. Whenever I have context, I’ll try to replace it with relevant information. But, as in the case of branch.com, I will just put a note that explains what happened there, some general thoughts on the topic, and move on. Once bitten by embeds, twice shy now.

The deadline is always now

Any good personal blog is like an episode of Seinfeld – there’s a lot of navel-gazing, an excess of philosophizing, and not a lot of public good comes out of it. That’s fine, because the personal gains are humongous, if metered like the seasons of self-love and loathing.

Whenever I think of non-text forms of blogging – podcasts, and photostreams – I realize that neither of those are truly enough. You can express a lot in a photo, but it feels static, whereas the written word has largely proven that it should always be taken with a grain of salt based on the time from which the writing belongs. You can’t express a lot in podcasts because speech is such a thing that it derails the most cohesive of thought. I’ve rarely ever come across a podcast that was more than one person, off-script, and intelligible after about five minutes of listening.

But blogging, well, that’s something. Don’t take my word for it. Here are my favorite quotes about this art form –

A blog is sort of like an exhale.

– Nora Ephron, 2006, via Daniel Gray

For bloggers, the deadline is always now.

– Andrew Sullivan, 2008, via tedium, via The Atlantic

I used to think that if I critique something on my blog – a book, or an idea, or a movie – it should be well researched and well structured. The frivolous thoughts are for microblogging. I still think that about the other forms of blogging. But there’s vgr, holding a mirror, saying, “No, blogging is for everyone and everything. Dump your worst ideas and your stupidest thoughts on your webspace. Are you that curated in your offscreen life too?”

I’ve written a few book reviews and notes and movie reviews here on my blog. The only time I’ve received any form of feedback is when I criticized a highly timely and visible piece of tech, which was immediately picked up by the lead developer and I’m glad I was wrong and completely out of line and learnt that over time.

I love the concept of blogging, but, and I believe this to be true for a lot of bloggers out there, am held back by this wanton need for perfection. Screw the perfection. Just hit publish. The deadline for your thoughts is always now.

p.s. I’ve linked to a lot of posts from my own blog. Because once a blogger is done navel-gazing, it’s time to make others do the same!

Update. Perfect timing – after I wrote this post, I updated my Jetpack plugin and they’ve added a new Gutenberg feature to find and add GIFs to posts. What could be more frivolous than GIFs? So here’s one –

Update. More timely validation, this time from a more professional environment that uses blogging –

Perfection is the enemy of the good

Have No Fear – Learning to love your blog

Update. Austin Kleon on the importance of revisiting diaries (and his blog) –

[…] the live reading and revision, that’s what this blog is for. It’s the place where I take private thoughts and turn them public, see what the reaction is, if any, and then weave what I’ve learned back into the work.

The importance of revisiting notebooks

Some thoughts on WordPress 5 and Gutenberg

Ok, this is me trying out Gutenberg after it’s full GA release. Let’s see how well it works. This entire post has been written on Gutenberg on Firefox on Windows, saved, privately published, and then edited on Gutenberg on Firefox on Mac, and published publicly. Yay.

Hmmm. There are some interesting quirks. The private publishing thing is available, so potentially there’s scope for the private posts plugin to be updated for Gutenberg. I like this plugin because every post is private by default and that gives me the freedom to publish immediately and edit later.

On a rock, undecided.

There’s an oddity here that might be useful to most people – when you start editing, the menu on the right shifts from Document to Block, so you can quickly change the Block settings if you want. That’s nice and all, but the switch is irritating to me. Maybe in a while I won’t even notice.

Other than that, it’s definitely performing better than it was last time I played with it, when it was in beta. That time, it just completely soured my experience because it kept crapping out on me. But this time, it seems stable and I can actually type a sentence without being constantly kicked out of the editor.

This is a title. Yeah, I know.

LOL. I just noticed that Gutenberg has support for drop capping. I don’t think I’ve ever had it before in my blogs. Interesting!

Is Gutenberg supposed to be useful for longform writing too? I don’t think longformers care about inline images. Also, the whole moving text up or down thing doesn’t make much sense to me. It’s just a weird concept. Maybe it’s useful to speech writers or essay writers – they need to present ideas in coherent ways, with each paragraph a complete idea. So technically, they could massively benefit from being able to move ideas around quickly for the overall coherence and flow of the thing they’re writing.

Wait, does Gutenberg not have autosave? The Classic editor does. It does it every time you stop writing for a significant and noticeable amount of time. But Gutenberg just seems to sit there.

I hit the gear icon and the right side menu disappeared. That’s good. More screen space to focus on writing, even though all the writing is happening within this one central column.

I wonder if Gutenberg would be useful to Instagram poets. Does this allow you to place text anywhere on the page? That might make a very pretty ‘flow’ thing that would work beautifully! If it doesn’t exist, someone should make it!

I really like Unsplash for pictures now. It’s not always on point, but there are some gorgeous pics out there! The Instant Images plugin is also nice – it doesn’t play with Gutenberg, but it sits outside and so it’s easy to add an image and then come to Gutenberg on an already open post and just click on the image block to pull the latest images. That seems to work well. My main problem with the plugin is that it’s got a max image size. They’re just trying to foster consistency, I think. But for an image that’s 5000×4000, to bring it down to 1600×1200 max size is a little irritating. But it does the sizing well actually. No graininess there! (Except maybe the graininess introduced by my theme)

Inline images in Gutenberg aren’t perfect. They don’t do everything as advertised, which will put more pressure on theme devs, I think. For example, the three images in my post till now don’t quite align the way I see them inside the editor. Weird. I wonder how they’ll look if I exit the editor and come back?

Embeds are separately supported now, as a block for each one of them. Nice. Good exposure to functionality. Earlier it used to be – use this shortcut and put the url in there in this format, and then do this incantation to call upon that demon to embed stuff on your blog. Now, it’s just there. Might actually cause an increase in link embedding across WordPresslandia. Maybe. Let’s see. I noticed after publishing that the embed doesn’t look the same inside and outside. Jeez. I think the embeds are a feature of Jetpack and that needs to be further updated to work properly with Gutenberg?

Instagram embedding did not work. Maybe because my blog isn’t https? I dunno. It’s fine.

I wonder if Automattic is tracking Gutenberg installs and usage? They should. It’s pretty good to highlight usage in the first week, first month etc.

edit: When Gutenberg opens in edit view (or maybe this is only on Mac), the currently being edited block is highlighted while others are faded out. That’s nice for focus, but weird for reading and revising

edit to that edit: I realized this is called Spotlight mode. Now, why is Spotlight mode active on my Mac and not on Windows? Don’t tell me there’s small JS differences which the devs have not reconciled yet.

edit: Gutenberg is NOT a happy camper on the Mac. I can move the central edit column horizontally in a not-so-good way. Separately, the dropcap paragraph, when it moves into edit mode, removes the dropcap in a very ugly way.

Verdict: I’m keeping Gutenberg on for a while. A few more posts it in. Let’s see. I already have the Classic Editor installed and I might just go back to that if I don’t see a lot of value in Gutenberg, or if I see a lot of noise in it.

That’s all folks!