Big Brother is watching. This is the ominous note that strikes me whenever I think about George Orwell’s amazing book. It makes sense in a senseless world. We are aware of our governments watching us. But I’m not going to talk about intrusive governments. I’m going to talk about something else. Ever since I joined ADN, I’ve been part of a growing debate over privacy concerns regarding Facebook and developer concerns over a now well-locked down Twitter API. I’ve read about Facebook’s new Graph Search, I’ve read about Twitter’s fight with Instagram and I’ve read about Dunbar’s number. But today, when I saw a link about Twitter being the fastest growing global social platform, is when I realized where all of this is going.

Many months ago, I read an interesting article on Quartz about how Facebook is looking to Africa for its next Billion users. The method is simple – provide Facebook access for free via SMS. In this classic move, people get addicted to the free social network and Facebook gets marketable user data on a Billion more. This despite the fact that we’ve well established that Facebook isn’t what it’s all pegged to be – a way to connect with people. Then I saw this new post about Twitter today and I realized where this is all going. Those of you who’ve read 1984 will know that in the book there are three main countries, each too large to be defeated by the other two, even if they try to combine forces, which never really happens because of ever-changing alliances. All this while, the common people of each State are fed misinformation and trained to accept it as fact. This is an Oligarchical system that cannot be broken. There is a perpetual war and all available resources are concentrated towards it, sacrificed from availability to common man with the hope that it’ll help in the war effort. But the most important facet? Everyone is watched. Continue reading →