Squarespace is the best and the worst at RSS

Within the last 12 hours, I’ve come across two websites hosted on Squarespace that portray how one mustn’t do RSS. Sadly, at some level, it’s not necessary that the owners of these websites even know what I’m talking about.

I’d like to name these sites –

Soup

and

StephenMarche

These are nice sites – well designed, purposeful, vibrant. But their content is so pitifully inaccessible through RSS. Here’s why –

With Soup, I really wanted to get RSS access to all of the topics they cover. These are Culture, Food, Interviews, Features, to name a few. Usually, when I’m on a site that has RSS feeds, the SubToMe extension tells me how to get to it. In the case of Soup, it failed. The content is visible on the homepage, but the RSS feed that it picked up was blank –

http://thesoup.website/index-rally?format=RSS

‘rally’ is what piqued my interest. What is this CMS?

WhatCMS says that it’s Squarespace.

Well, what do Squarespace’s docs say about RSS feeds? Do they even support them?

As it turns out, they do, and quite well! (or so say their docs)

So I opened each of the ‘topics’ I wanted to subscribe to on Soup’s site and found their RSS feeds using SubToMe. One example –

http://thesoup.website/culturesoup/ -> http://thesoup.website/culturesoup?format=RSS

I immediately noticed that the content is there in it’s entirety! That’s amazing. It almost never happens on commercial sites that the RSS feed carries the entire content.

Good – RSS feeds contain entire content

Bad – I had to subscribe to eight different feeds. There’s no parent or ‘all’ feed

Later, I came across Stephen Marche’s writing in NYT and that led me to his site. Again, beautiful site, really modern, really functional and pleasing. I jumped to the Essays -> Recent Work section but alas, SubToMe didn’t find any RSS feed!

By now, I’d wizened up. I know that on most pages, just adding ‘?format=rss’ at the end will get me the RSS feed. So I did that. Nothing. Why is that? Perhaps because the recent work page isn’t really a traditional list of items that Squarespace converts into RSS. It’s a static page which the Admin just adds URLs to the top of. But how would I know the difference? There’s no way. So as of right now, I’m subscribed to Soup’s RSS but not to Stephen Marche’s. I followed him on Medium, but ugh.

Pro – ???

Con – Maybe the admin turned off RSS on purpose? Maybe the page I’m looking at cannot support RSS?

Now, I can reach out to the owners of these sites to figure things out. Maybe I’ll end up educating them on the importance of RSS and maybe I’ll learn something new about Squarespace (do they even support an ‘all’ RSS feed? I don’t know, I’ve never used the platform). Maybe all they need is a slight push in the right direction, or maybe it’s a long project that’ll require a reworking of their workflow (which, tbh, why would they do that for me?)

But I don’t want to do any of this. RSS is the perfect stalker medium on the Internet. Facebook and WhatsApp show you read notifications. On twitter and Instagram you’d end up hitting ‘like’ by mistake. But RSS is one-way (depending on which RSS reader you use) and so it’s perfect for people like me who just want to cultivate their little corner of the Internet.

There’s a post out today by Brent Simmons talking about an article that’s talking about the demise of RSS. Brent points out that RSS doesn’t need to be the ‘default’ for everyone and RSS readers don’t need to be installed on every device on Earth for this to be a successful technology. It already is.

This is most visible with beautiful walled gardens such as Squarespace. Most people who host with Squarespace do it because it’s commercial and aligns with their interests. The primary method of communication for consumers is the newsletter. There are options for eCommerce shops, podcasting, and email campaigns. Much off this could happen without RSS. But Squarespace took the basic RSS technology and chose to use it as the back-end for most of these things. Podcasting is basically an RSS feed with audio attached, so there really was no choice but to use this open standard. Wherever RSS feeds are available, they’re full length and rather useful. So could RSS have a place on the Internet? It already does.