Now and Then

A few years ago, a rather interesting idea came to my attention. In an effort to better inform their readers about their day-to-day activities, some bloggers decided to create a ‘now’ page. This page would be frequently updated with what the blogger was doing right now (today, this week, or this month) and would be a great way to update people and also push bloggers to interact with their blog more frequently.

That idea started with Derek Sivers and is immortalized on the nownownow.com website.

I too made a /now page. You can see it here or from the main menu on my site.

Recently, I came across the idea of an ‘on this day’ page here and here. I found it interesting enough to want to implement it on my blog too. Note that this is different than an archive page, which WordPress already has, because that just lists blog posts as a list and is a great way to find a particular post, but not a great way to discover or reminisce.

I call it the /then page. You can see mine here. Most days, it’ll be blank, while some days will show 3-4 posts over the years. That’s just how my creativity ebbs and flows, and how my day job keeps me busy on certain times of the year more than others.

I hope to use the now and then pages frequently, to discover old posts and rethink ideas, and explain to the world and to myself what I’m doing. If you come to the then page and see it is blank, drop me a line and remind me to blog more often! 🙂

If you want to discuss how I made it, drop me a line here and I’ll flesh out the basics in the commends. Most of the code came from Colin Walker.

YouTube to Make Originals Available for Ad-Supported Free Viewing – Variety

Source: YouTube to Make Originals Available for Ad-Supported Free Viewing – Variety

Does this mean that YouTube isn’t selling enough subscriptions to its Premium service?

In my house, we pay for the Family version of YouTube Premium because the ads on the platform were getting too irritating. Watching a two minute video of questionable value often meant having to sit through a thirty second video of even less value (meat ads to vegetarians? Really Google?).

But have we ever watched any of the YouTube Originals? No. Not even one. I started one just to see what content they’re creating and I wasn’t impressed and moved on.

YouTube also does a terrible job of highlighting these (or pushing these to paying customers, if you look at it another way) in their app. They created a crappy custom app for the Apple TV just so they could better show ads and have more control over the interface, and they didn’t even take the time to put in a special section to highlight originals.

But what’s more important than any of this is why Variety didn’t even bother to ask the question – does this mean YouTube’s Premium isn’t selling enough? It’s the first question that pops into your head while reading the headline, let alone the article, and they didn’t bother to ask it. Great reporting there.

The Original iPad mini and Apple’s fluid vision

It is meaningless, unless your tablet also includes sandpaper, so that the user can sand down their fingers to around one-quarter of the present size. Apple’s done extensive user-testing on touch interfaces over many years, and we really understand this stuff. There are clear limits of how close you can physically place elements on a touch screen before users cannot reliably tap, flick, or pinch them.

Source: A Look Back at the Original iPad mini – MacStories

 

It seems like Steve Jobs and Apple understood that you can’t place things too close inside the screen, but forgot that you can’t place the screen and the edge too close either, because it’ll cause hours of headaches by unwanted swipes, taps, and hard presses. The Apple of today thinks bezels are bad and it is wrong. Steve Jobs might have said the above, but he’s also the one constantly touting that they made their devices thinner, which reduces battery life and also the ‘holdability’ of mobile devices.

(Proof of the holdability issue – When was the last time you held your iPhone 7 or above naked, without a case, and felt confident that you’ll not drop it? It’s been months for me and when I did it last night, it felt alien. It seems Apple has outsourced the job of holdability to the cases that we inevitably put on our sold-a-kidney-for devices.)

I love my original iPad Mini and still use it. It’s a very well built device. The iPads of today make me feel like Apple just wants to make the jump to touch ‘computers’ instead of trying to keep the iPad what it is – a touchscreen tablet that feels different than anything else on the market.

The difference between a touch computer and a touch tablet? The former, you keep on your desk and work on using a keyboard (think Surface). The latter, your kids hold while they’re watching YouTube videos on in the car.

But this gives Apple a great new diversification strategy – do you want an iPad to work or an iPad to play?

Till now, they’ve kept these two together. But maybe, bowing to market forces, they’ll break these two use cases apart and give us two iPads that do very different things. That’ll require Apple to stop treating the iPad like it’s just the overgrown brother of the iPhone. Let’s see if they do that.

p.s. With iOS 12, if Apple is truly committed to making software releases that don’t completely destroy older devices, that’s also relevant to corporate uses. Companies don’t keep updating everyone’s hardware every two years ‘because the software got old’. So if Apple wants an iPad on every office desk (as they should), they really need to get their software updates game right, which they seem to be on a path to.

p.p.s I was going to call the title “Apple’s faltering vision” (because clickbait!) but Apple’s vision is rather fluid. If they see a market segment responding well, they go after that, instead of doubling down on losing segments like some other companies do.

Security vs Usability

I’ve come to a point where I do **not** update apps, plugins, software in general. I know that’s a regressive approach to safety, but safety can’t keep trumping usability all the time.

Source: My comment on Stephen’s Notebook

 

Every few days, I have a conversation about security vs usability somewhere. With my iPad Mini, I blindly trusted Apple to do the right thing and they’ve screwed me over. It’s a beloved device, destroyed completely by iOS 9.

So I’ve basically given up on this bullshit harp that companies sing of ‘security’ to shove software updates down our throats. Sometimes it’s their stupidity, and sometimes it’s just them being sinister. The new Microsoft is the old Microsoft. The benevolent Apple is an insidious Apple. Don’t get me started on Facebook, twitter, and Google. Gmail is just the latest casualty of our overzealous overlords.

Yes, security is a big problem. Yes, it needs constant vigilance. But just like national defense budgets, one key phrase doesn’t allow organizations to completely railroad people’s expectations, asks, hopes, and in this case, UX.

If you’re concerned that by not updating software, you’re living on the edge, restrict the things you do on that device, while keeping other devices that are completely updated and secured. Use only frequently updated third party browsers instead of the default options. Read up on the latest security scares on the Internet and just be aware of the situations you can get into. But most importantly – back up. Make frequent backups of things you care about. I don’t care if it’s as much as letting iCloud run its course every night, and Google Photos siphoning off your pics. Just do it so that if you brick your device, or get hacked, you’re not set back a hundred years.

99% of security is just keeping your eyes open.

Squarespace is the best and the worst at RSS

Within the last 12 hours, I’ve come across two websites hosted on Squarespace that portray how one mustn’t do RSS. Sadly, at some level, it’s not necessary that the owners of these websites even know what I’m talking about.

I’d like to name these sites –

Soup

and

StephenMarche

These are nice sites – well designed, purposeful, vibrant. But their content is so pitifully inaccessible through RSS. Here’s why –

With Soup, I really wanted to get RSS access to all of the topics they cover. These are Culture, Food, Interviews, Features, to name a few. Usually, when I’m on a site that has RSS feeds, the SubToMe extension tells me how to get to it. In the case of Soup, it failed. The content is visible on the homepage, but the RSS feed that it picked up was blank –

http://thesoup.website/index-rally?format=RSS

‘rally’ is what piqued my interest. What is this CMS?

WhatCMS says that it’s Squarespace.

Well, what do Squarespace’s docs say about RSS feeds? Do they even support them?

As it turns out, they do, and quite well! (or so say their docs)

So I opened each of the ‘topics’ I wanted to subscribe to on Soup’s site and found their RSS feeds using SubToMe. One example –

http://thesoup.website/culturesoup/ -> http://thesoup.website/culturesoup?format=RSS

I immediately noticed that the content is there in it’s entirety! That’s amazing. It almost never happens on commercial sites that the RSS feed carries the entire content.

Good – RSS feeds contain entire content

Bad – I had to subscribe to eight different feeds. There’s no parent or ‘all’ feed

 

Later, I came across Stephen Marche’s writing in NYT and that led me to his site. Again, beautiful site, really modern, really functional and pleasing. I jumped to the Essays -> Recent Work section but alas, SubToMe didn’t find any RSS feed!

By now, I’d wizened up. I know that on most pages, just adding ‘?format=rss’ at the end will get me the RSS feed. So I did that. Nothing. Why is that? Perhaps because the recent work page isn’t really a traditional list of items that Squarespace converts into RSS. It’s a static page which the Admin just adds URLs to the top of. But how would I know the difference? There’s no way. So as of right now, I’m subscribed to Soup’s RSS but not to Stephen Marche’s. I followed him on Medium, but ugh.

Pro – ???

Con – Maybe the admin turned off RSS on purpose? Maybe the page I’m looking at cannot support RSS?

Now, I can reach out to the owners of these sites to figure things out. Maybe I’ll end up educating them on the importance of RSS and maybe I’ll learn something new about Squarespace (do they even support an ‘all’ RSS feed? I don’t know, I’ve never used the platform). Maybe all they need is a slight push in the right direction, or maybe it’s a long project that’ll require a reworking of their workflow (which, tbh, why would they do that for me?)

But I don’t want to do any of this. RSS is the perfect stalker medium on the Internet. Facebook and WhatsApp show you read notifications. On twitter and Instagram you’d end up hitting ‘like’ by mistake. But RSS is one-way (depending on which RSS reader you use) and so it’s perfect for people like me who just want to cultivate their little corner of the Internet.

There’s a post out today by Brent Simmons talking about an article that’s talking about the demise of RSS. Brent points out that RSS doesn’t need to be the ‘default’ for everyone and RSS readers don’t need to be installed on every device on Earth for this to be a successful technology. It already is.

This is most visible with beautiful walled gardens such as Squarespace. Most people who host with Squarespace do it because it’s commercial and aligns with their interests. The primary method of communication for consumers is the newsletter. There are options for eCommerce shops, podcasting, and email campaigns. Much off this could happen without RSS. But Squarespace took the basic RSS technology and chose to use it as the back-end for most of these things. Podcasting is basically an RSS feed with audio attached, so there really was no choice but to use this open standard. Wherever RSS feeds are available, they’re full length and rather useful. So could RSS have a place on the Internet? It already does.

How do you like them upgrades?

Every few days, my iPhone politely but firmly nudges me to ‘downgrade’ my iOS from iOS 10 to iOS 11. I say downgrade because that’s what iOS 11 is to me – a crappy OS that was shoved out with half baked ideas which work well for the latest and greatest iPhone, but not at all for any other device Apple supposedly still supports. Getting rid of that prompt requires careful jumping through a confusing menu that makes it too easy to accept a “sure go ahead with this change at night when no one is watching” option. Most of the time, I am able to do just that. But last night, in a haze of trying to actually use my phone, I must have hit the wrong button, because when I woke up, my phone had restarted and was magically on iOS 11.4.1. Yay.

Before I talk about iOS 11, I just want to say why I didn’t want to get on it –

  1. It’s terribly built – simple features such as the ability to close apps quickly (in a few years time, Apple will reveal that just like their battery nonsense, closing apps DOES actually increase the speed of the phone, as empirically witnessed by a Bajillion people), the ability to turn off the wifi completely through the Control Center, the ability to actually use the phone for half an hour without draining the battery completely (my wife got on iOS 11 as soon as it released and she had the worst experience possible with that OS) were nice to have in iOS 10.
  2. I won’t be able to use all my apps – Apple, with iOS 11, waged a war on 32 bit apps. Now, most apps (99.9% I’d say) were smart about it and went 64bit, but I still have 4 apps on my phone, two of which I was using every few days till yesterday, which are 32 bit. So long Stress Baal and Sunstroke. You will be sorely missed.
  3. It will most certainly screw up my Apple Watch – I have a Series 0 (zero) Apple Watch. When will I buy the new one? Probably not for another few years. It’s a watch. It’s somewhat smart and lets me see messages and cut phone calls, but that’s about it. Do I need LTE? If AT&T pays me $15/mo instead of charging it from me, I might. But one minute into using the new OS, I was told to update my Watch from version 3.2.3 to 4.3.2 and told that if I do not, the phone will force unpair my watch and reset it. Thanks Obama. I exited the Watch app on my phone and plan on opening it at some point in the future. My watch is no longer getting notifications and isn’t able to send heart rate data to the phone (so much for Apple’s “we’re helping you take care of your health” crap. If the data collection is conditional, it’s not really helpful, is it?). But I know that watchOS 4 will screw up the watch, the third party apps, the battery usage. Basically, this is Apple’s way of making you buy a new watch. NO.

Now, coming to iOS 11. I immediately noticed that most apps seem to work differently – Google Maps had some new and interesting UI changes, Egg Inc had AR, the photos app had an irritating number of new features it had to tell me about before it let me use the app, the screenshots were showing up at the bottom (which is nice), etc.

Oh wait, backup. AR. That gleaming, new, awesome technology that’s changing the world! Yeah, I used it. For about 30 seconds. Then I was done.

Literally the only thing I could imagine using AR for – Egg, Inc. With that, my AR experience has ended. Well done, Apple.

Incidentally, I only recently watched this rather interesting video about how Apple will eventually launch AR glasses and they will be more successful than Google’s half-ass attempt because, well, Apple. It’s worth a watch 🙂 –

The rest of the stuff, is as I expected – meh. The app switcher can now close apps (yay!). The wifi stupidity that Apple propagated with iOS 11 is still there (so it’s always going to drain your battery no matter what). The animations and speed of launching apps is meh. Apple really wanted to make you feel something different, and well, I feel it, but I don’t care for it. It’s more a disruption than a nice addition. Plus, if you close an app that sits at the top of the screen vs at the bottom, the animation helps you see where the app is ‘going to’, but that’s really a rather stupid thing to care for Apple. I say that because I’m sure anyone who has as many apps as I do uses the search bar to get to apps instead.

Oh, yeah, that might be the silver lining – in iOS 10, I would swipe down, type out the name of an app I want, and the phone would just sit there, like a dunce, unsure of what I want it to do. Something was really borked in the code there and sometimes the search would work perfectly and other times it would go completely for a toss. Hopefully, that experience will be more consistent with iOS 11. If not, I’ll know that Apple did not even bother improving the Siri search code underneath and just dressed it in iOS 11 style. Typical Apple. Let’s see.

I’m no Luddite. I like experimenting with new stuff. But I really was hoping to go directly from iOS 10 to iOS 12. When iOS 12 drops, it’ll most likely not support my Series 0 watch. But at least it’s purported to be better than this monstrosity Apple threw our way. It’s OK to skip an OS, it’s OK to turn off auto-upgrades and auto-updates and watch your ‘to update’ App Store list burgeon to 197 apps. It’s OK to let the latest and greatest go while developers work on hardening releases. We all do it in some sphere of our lives. It’s just that my sphere was the one I’m staring at the most during my day – my phone. I want it to be consistent, familiar, and with less fluff. Sometimes people stick to a particular iPhone for a lot longer than they can, because they like the form factor and the materials used. Well, iOS 10 was that for me. But now my phone has moved past it. Time to adopt the new and shiny and see what changes this brings. Hopefully some nice AR filters.

Thoughts on Simpleism

I was hearing on the Philosophize This! podcast about Erasmus and his humanism and how he rejected everything corrupt about the Church and wanted simplicity and love for your fellow man and a move towards less ritual.

One of the things mentioned was how he believed that ignorance cannot be a sin (he also didn’t like philosophers and their ‘lazy’ dawdling about looking for the truth being the most important pursuit of life; what needs to be understood, of course, was that Erasmus was just after the black plague and the hardships of that time must have felt more important than looking for a higher truth, you know, Maslow’s…) because we’re born into ignorance and never in our life does it happen that we are suddenly NOT completely ignorant.

Stephen then goes on to link this to how ignorance is a bliss and I started thinking about how ignorance is something people nowadays strive for. The book some of my friends are reading nowadays – The Subtle Art of Not Giving a F*ck – is all about staying within your own self, being more confident about what you are, and not constantly feeding yourself the news, or information.

Stephen ends the episode with a quote from the Bible – “The summit of happiness is reached when a person is ready to be what he is.” – and says that Erasmus thought this to be the key to happiness.

Well, it seems that humanism and simple-ism and being ignorant is making a come-back. With more books such as this one above coming out, with an increase in the noise in the signal, with every social network trying to capitalize on outrage as a means of increasing discourse, it seems that people are pushing back by finding their own corners in the world, focusing on what makes/keeps them happy, and by being more ignorant.

Colin Walker linked to a post by James Shelley recently, talking about how the word ‘simpleton’ needs to be repurposed from a derogatory term to someone who “reflects a healthy sense of skepticism about the comprehensiveness of one’s knowledge”.

I believe this is an important point in the current discourse, but instead of taking that one word, I’d rather use the word ‘simpleism’, simply because it’s something I do not already see as a pejorative.

To say, “let’s be simple”, to pursue simpleism, then, is to focus on reducing the noise, reducing the constant barrage of notifications, and news, and outrage, and even the implicit trust we have in our own knowledge and understanding.

This doesn’t mean one should simply stop looking at the news, or always be unsure. No, it means one who is willing to say, “I dunno” and being comfortable with it.

Now, if you ask my wife, I’m NOT one of those people. She asks me a question, and if I don’t know the exact answer, I regurgitate what I do know with something half coherent. The next moment she’ll ask Google and I’m completely wrong.

This surety is not something we should aspire to. It’s actually harmful. Now, that’s on a micro-scale, the personal level. The same doesn’t truly apply at the macro or the societal level. At that level, what quacks like a duck, walks like a duck…

Is simpleism compatible at a societal level? I dunno, James and Colin, you tell me.

Has anyone I know played with Tim Berners-Lee’s Solid?

I was reading TBL’s profile in Vanity Fair and I learnt of this new idea he is working on – an idea of “Socially Linked Data” (SOLID) – which wants to decouple data and the apps that consume them, thus allowing more data portability and data ownership. The profile itself was more focused on the persona and his Oxonian wispy hair (I can’t blame Vanity Fair for focusing on that, but I can blame them for not linking to Solid’s homepage or github on their site) so the above description is from Solid’s sites.

Has anyone I know used it or played with it? How does it differ from or relate to IndieWeb?

Also, how does this truly help in making our data more free? The value that Facebook and Google derive from our data is not from the data itself, but the linking of that data with other data, or the relations that said data makes within itself. I do not know the extent of the data that Facebook creates on me. That data, wholly solely is owned by Facebook. Even if I export large parts of data about myself using their export, including the data they’ve collected (such as the WiFis I connect to, the times I browse my phone, all the items I’ve left in carts of shopping sites that connect with Facebook), I still cannot, afaik, get my hands on the data they create on me. How will a solution such as Solid make that data less harmful?

Anyone care to comment?

Photo by willowbl00

[Book Review][Book Notes] All Our Wrong Todays

I haven’t read a lot of time travel science fiction in my life. So I can’t judge this book in the context of other sci-fi stories. But if this is what time travel books are supposed to be like, well done Elan Mastai! You’ve blown me away and won me as a reader for all your future work!

This book starts out as a time travel science fiction novel, but so very quickly, this gorgeously funny story with a narrator who’s just as confused as we readers are, becomes a strange look at everything else time travel is about – people, their emotions, their lives and arcs and how time travel affects them. The author wraps all of the stories he writes in a wry humor that had me laughing like a maniac on the bus, with amazed people looking at this loony who still reads hardbound books and laughs at them!

There are many layers of philosophy, anti-war, pro-peace rhetoric all set within the dialogue of the story for you to discover, with absolutely zero (well, two pages total) theoretical discussion. Every thought you’ve had about time travel, every plot point you can imagine while reading the story, every joke the author could fit in well, everything is in there.

This is a great read. It took me about three weeks of on-and-off reading and the story moves at a great pace, though it does get a little convoluted in the final chapters. But there too, is a gem – the author takes the universal concepts of time travel – it happens instantly, it can be reversed if done carefully, a second version of you can observe a third version of you in the background to fulfill some convoluted narrative – and twists and turns them to suit his excellent ideas.

Best of all is that this is a story about people. The narrator is so scientifically dense that he doesn’t bother to explain much about the technology he encounters. It’s a blast to see him blunder through life not knowing how doors works! But when it comes to people, oh, this is a deep story. It shows how amazingly, brilliantly, wholly selfish people are. If you’ve ever worshiped a ‘hero’, seeing them as a singular dimension of “all that is good”, this is the read to dispel your doubts!

I cannot describe how beautiful this book is. To do that would be, to take a phrase from the book, sort of like cracking a creme brulee. Just go read it. Borrow it from me if you want!

Notes on All Our Wrong Todays

Page 60, God this is a funny book! Every few pages, I’m grabbing my sides rocking with laughter! The people on the bus look at me like I’m crazy for laughing at a paper book.

Page 62, all this guy talks about is women!!! It’s like his entire life story is about one woman to the next! Damn!

Page 62, I’ve noticed something about modern futuristic sci-fi novels – they all tend to assume that somehow Chinese folks will be marrying Mexican folk a lot and the offspring will inevitably have a Chinese first and Spanish second name, or vice versa. I suppose that flows from the two largest non-white minorities that white writers focus on.

Page 66, this and the first line of the second chapter are the only two places where the narrator’s name is used till now. In chapter 2, because there, the author tries to be cheeky and uses the third person from the narrator’s perspective and immediately hates it and reverts back to first person, which is funny! This is what is so interesting to me about first person novels. The narrator has to be extremely descriptive about things and emotions and feelings, without which the novel starts to feel dull. In third person, there’s the escape from emotions and mainly a flow based on actions is easier to create.

Page 67, the narrator talks about a global time synced system, an NTP server at scale, but talks about it being synced to the microsecond. Is this an oversight? What about the nanosecond?

Page 73, here is the typical line from a man in the wrong, “I don’t think that justifies my subsequent actions. But it explains them.”

Page 76, the book talks about pregnancy and avoiding it and once again, even though all this marvelous technological advancement surrounds the narrator, the onus of making sure pregnancy is avoided lies with the woman, with what the author calls a ‘gametic suppressant’. Brilliant oversight. Of course, it’s a plot point. It’s just part of the story and crafted in a way to put the blame squarely on the unwitting narrator, but still.

Page 82, “the liar, the genius, the ghost.” What a line! Whey a way to describe, to summarize almost all genius!

Page 151, the narrator’s description of books and reading here is repeated from before. The way the narrator describes that his mother is the only one who reads paper books is also repeated.

Page 175, oh boy. The exact words the narrator has been hoping to hear his entire life.

Page 182, this chapter feels like an ode to a bookstore owner

Page 186, what a pretty line – “This is the morning after the night before.”

Page 186, there is a certain awkwardness in Penny’s language and lines. Almost as if the author wrote the character as such and fought with the editors about it. Let’s see, maybe I’m wrong. Maybe this aspect of the character is important in some way.

Page 200, excellent ending to the chapter! Wonderful last line!

Page 203, spelling mistake. Should be imminently instead of immanently. I think. What does immanent mean? The internet seems to think ‘inherent’ or ‘remaining within’. I suppose that’s right. So, not a spelling mistake. A new word for me!

Page 208, just one perfect line and I burst out laughing in a crowded bus stand on a rainy day.

Page 214, heh. “small-d depressed”

Page 215, dawn often tends to smear across the sky, doesn’t it?

Page 223, “events in…a family…Extinction-level events”
What a wonderful way of looking at ‘issues’. Indeed, some families and relationships have major events that cause deep scars. One other book I’ve read this year also had similar ‘events’ – Before the Wind by Jim Lynch.

Page 224, “I don’t believe in the truth. I’m a scientist. I believe in questions and the best answer we have right now.”
That’s great writing. Such diametrically opposite statements!

Page 249, “even the unlovable parts you hadn’t shown him yet”
This is a very strong page. Read it all, but also this part alone. It’s so poignant because everyone has this feeling that they have dark parts that no one can love and even the ones who love them may never accept them. Ever. That is true human frailty.

Page 295, “Your brain is very good at managing cognitive dissonance. Arguably, it’s your brain’s main purpose.” ?

Page 319, this is not a sci-fi story about time travel. This is a love and loss story which happens to be wrapped in some convoluted sci-fi chapters. That’s beautiful!

Page 324, “This is how you discover who someone is. Not success. Not the result. The struggle.”
I’ve been thinking a lot about people and blogging and the social aspect of the open web. This line here shows why it’s so interesting to follow people’s blogs more than anything else – their social media profiles, their newsletters, their podcasts. Blogs are where people try and fail. Blogs are where people record their silliest mistakes and worst ideas. That journey is much more worth it than the result – a working product, or a service, or a life well lived.

Page 325, “That’s all success feels like. It’s not triumphant. It’s not glorious. It’s just a relief. You finally stopped failing.”
Beautiful words!

Page 357, “Its tough to get worked up about what might have been when all you know is what already is.”

Page 367, “It was like our collective imagination stopped revising the idea of what civilization could be, fixed a definitive model in place, and set to work making it happen.”
I’ve been thinking about this a lot lately – why do we have corruption, why do people know morals but don’t follow morals. After all, stagnation in politics and ethics is another kind of immorality. I think the author sums it up very nicely – when there is a fixed idea of what the world is supposed to be like, there can only be a sort of catching up to it. People don’t work to improve what they have or what they’re aiming for. They just want to get there and then hold on, without wondering whether the goal post has or should be moved.
This paragraph and this chapter is about the ideology the book is based on, or at least, a part of it. And it works well – it points out an inherent flaw in our thinking – when we accuse ideologues of misdirection and corruption, we don’t understand that even those who believe they are on a progressive path are in fact ideologues who are leading the world to a fixed point. Perhaps we need to check all our thought leaders and make sure they are constantly revising the end goal they are striving towards instead of limiting their vision to something lesser.

Intent

One of the bloggers I follow on the net, Chris Lovie-Tyler, recently moved from WordPress on his personal blog to a TinyLetter based newsletter on a new domain. Most of what he posts are poems and perhaps these poems are better suited on this new domain. As much as I hate newsletters (and podcasts), I followed him.

But that got me thinking – why do we follow people around?

Well, not physically. That’d be creepy. We follow a lot of people around online. Whenever you join a new social network (Facebook, twitter, Instagram), you follow a bunch of people. Slowly, you realize who posts good content and who doesn’t and you tweak that list based on your interests (in the case of Facebook, Mark Zuckerberg personally edits your news feed to make it more boring).

Ok snarky, let’s stick to non-Facebook more-public social networks.

When you’re on Instagram, you see an interesting post, you open the person’s profile, you like some of their photos and then you follow them.

When you’re on twitter, you see an interesting tweet and, though you may or may not go check out the person’s older tweets, you follow them around.

But there’s a very small disconnect between these two activities – liking someone’s current content, and expecting their future content to be the same, or better, or interesting enough. You take on a risk when you follow someone online. They could be no more funny/interesting than you are, and then you’re stuck following someone who doesn’t inspire or interest you. They could be posting pics of their recent vacation, after which they’ll get back to posting pics of their lunches and their not-so-cute dog. They could have made an epic joke tweet, and use that spurt of popularity to start pushing a different agenda which you wholly disagree with (as is usually the case for meme accounts)!

All of that is possible. After all, most people lead ordinary lives. They aren’t constantly discovering new places or going on impromptu adventures. They work, eat, sleep, pretty much at the same places.

So why do we follow these people around? What is our intent in hitting that follow button?

Mind you, I’m excluding Facebook (and WhatsApp and if we were ten years ago, Orkut) because there, you know most of the people you follow. Even if you know them as acquantances, it’s still you following someone who you already know something about.

But why do we follow absolutely random strangers on the Internet? That too, based on one tweet, one post, one photo they’ve posted? We’ve often joked about it, but these social networks have indeed turned us into stalkers of the highest order. We peek into the lives of absolute strangers with no easy way to communicate with them meaningfully (likes and hearts are not communication, they’re a distraction). So it’s comfortable, easy, accepted to see something interesting and just hit follow. We’ll worry about the content later. Not following someone is kind of like not bookmarking an interesting article to read later. We never read it later, but we do get FOMO if we don’t bookmark it.

Coming back to it, I read Chris’ blog post about his move from the personal blog to the new domain. An hour later, I saw an email from him, inviting me to follow his journey on to the newsletter. Now, as I said, I don’t like newsletters. Gmail is not an ideal space for reading. Email is not geared towards enjoying good writing. It’s work. I thank Google for creating the concept of Promotions, Social, Updates and Forums sections. It tells me the things I need to care for and the things I do not need to care for. But as has been pointed out before, Gmail is killing blogs. There are so many ways outside of Gmail where one can follow people, so why do it inside it?

Yet, newsletters remain popular and one of the popular services to send newsletters – TinyLetter – doesn’t have RSS feed support. So I can’t follow Chris’ new adventure through my beloved RSS feed reader. But I want to follow Chris. I discovered Chris’ writing pretty much the same way we discover people on twitter or Instagram – one interesting post.

But then I went ahead and did something which we do not do on other social networks (remember, the open web is also a massive social network) – I went back in time and read every single one of Chris’ posts. Wait, no no, I worded that wrong. I went back to the beginning of Chris’ blog and read every single one of his posts. Lucky for me, it extended only to February 2018.

That’s when I decided that this person was worth following around. There is a massive difference between me and him – I’m not a poet, not a Christian, never been to NZ. But his words are beautiful and always strike a note in my mind. Here’s one of my favorite poems –

Sunday birds
————
My ears ring with the silence
of Sunday morning

Only the birds are up,
gently stirring the neighbourhood
to consciousness

This is the reason why I followed Chris’ blog – I liked all or most of his previous posts. That volume of past work assured me that I will like what this person puts out in the future too. This sort of freedom – to explore a person’s past work in its entirety without being pushed to follow them and move on – can only come from the Internet at large. After all, if I forget or close the tab or move on and want to come back later, my browser remembers every page I’ve looked at forever. This is not true for any of the silos we use – twitter doesn’t remind us which tweets we’ve looked at, Instagram doesn’t tell us the name of that one person who had that one vacation photo in Barcelona which we liked but never double tapped on.

There’s one more thing. I instantly felt this when I saw the email and actually asked Chris about this – his push to ask people to move to his newsletter was not some templated email blast to 500 followers. He had about 50 followers on WordPress.com Reader (which, I’ve come to learn recently, is an excellent RSS reader on its own, so if you never wanted to pay for RSS reading, just create a free account on WordPress.com folks) but knew that most of them are following him the same way people follow others on silo medias. No, that email went to a fraction of those and that fraction did the smart thing and subscribed to the newsletter.

I’ve meandered enough through this post. I just wanted to say that when you’re in a silo network, the push, the intent of following people is two-fold – as a user, you don’t want to miss out on future posts, and as a company, they want to show growth. But when you’re out on the open web – the intent in following someone is better – it’s about your personal connection with the person and their work. If you like it, you’ll follow them to the ends of the Earth. Otherwise, there’s that unsubscribe button. That’s why the open web is better.