social networks

There are 37 posts filed in social networks (this is page 2 of 4).

Changing my relationship with Facebook

I’ve come across two posts today that are of high interest to me (and probably to you, dear reader).

First is this official Facebook blogpost here. It talks about how Facebook has discovered that those who use social media passively, just for browsing, end up sadder than those who use it actively, commenting and chatting with friends. I’ve seen people use Facebook for posting material which I sometimes thought was too long or too short or too general to be posted on what is supposed to be a rather private network. But if it brings joy to them, and helps me connect with them, then why not, right?

The second post is here. It’s a heartbreaking tale about how the algorithm destroys relationships and makes us devoid of important information. The algorithm is prioritizing information for us and in the process is making us less human. Please do read it.

I’ve been thinking about Facebook’s blogpost and I’ve come to the conclusion that the only way forward is to game the system. What does that mean? It means to post frequently and interact with people. It means to force the algorithm to think that I’m some sort of high value poster. Till date, I’ve refrained from cross-posting my tweets to Facebook. I believed that Facebook is reserved for longer posts, meatier ones that mean something to the people to whom I’m posting. But the algorithm doesn’t think like that. The algorithm rewards those who post often instead of those who post things of value. So I guess that ends now. Thoughts are thoughts, no matter how small they are. I’ll post them on Facebook simply so that one day, when I want to post something of value to my friends on Facebook, the algorithm deems me of enough value to make sure they see my posts.

Some of you may object to this on the basis that you see my posts on twitter (and other places). Well if you do and do not interact with my posts on Facebook, the algorithm will downgrade me for your experience. In that way, what Facebook does to control our lives is highly personal and deeply disappointing. Hopefully, you’ll see that.

To all others, I hope you like my short gripes which I send out every once in a while. I’ll try this for the year of 2018 and share the results with you at the end of the year. I posit that inputting more to Facebook will mean I’ll also get more output from it. Let’s see if that turns out to be true.

Facebook’s biggest mistake with Snapchat

Facebook has a problem. No, not Snapchat. Snapchat is competition.

Facebook’s problem is SnapCreep. After failing to buy out their competition, Facebook has steadily been trying to steal the best (or worst, depending on who you ask) parts of Snapchat and integrate them into their own apps.

This invasion has been reflected on Instagram, WhatsApp, Facebook Messenger, and now the main Facebook app as well. But for all that work they’re putting into copying for their competitor, they’re rather unsuccessful in making it obsolete.

This is because Facebook doesn’t seem to understand that the markets they’re looking at are different. People who want the notorious features of Snapchat doesn’t want it in the same apps as they use to keep in touch with their high school frenemies. They want to keep those worlds separate. Similarly, people who want to use WhatsApp to communicate with family and close friends don’t want to post silly photo updates. They already use the camera functions rather well.

Facebook seems to think that it can meld certain features into existing apps and wish away Snapchat. But that’ll not happen because of the way these apps are setup and used. That’s Facebook making a big bet and trying to change the rules on the racetrack after the race has begun. WhatsApp is a cure for traditional SMS. Facebook is the social network of default. Instagram is photo-sharing on drugs (which is why people certainly seem to be taken by the daily stories features, but they’re loathe to use things like disappearing pics or face filters). All of these have set functions, set features and that’s why they sort-of go together. That’s also why Facebook has been able to integrate the users in all these apps together, though I do have a complaint about pushing the same users over to WhatsApp and Instagram as I already have in my Facebook lists.

Snapchat is a slightly different beast. It has a precedence, no doubt. Yahoo Chat, melded with Omegle. But neither the use case, nor the customer base lends itself to a traditional keep-up-with-your-friends social network. Which is why Facebook will not beat Snapchat by pushing similar changes to their current customers through these apps. They’ll only end up alienating smart users who have looked at Snapchat and notice the pattern.

Instead, Facebook needs to do something they’ve not done in a long time – start from scratch. Take a page out of Meerkat’s book (no Facebook, this does not mean go and buy that company) and build something from the ground up, the app and it’s user base. Let your experiments go under the radar, and fail often. But please, keep these out of the glaring view of the media and your own idiosyncrasies until it’s actually a product and not just patchwork.

Your problem with Snapchat isn’t that Snapchat exists, it’s that you’re trying to replicate it, without actually making the effort of building something new. The solution is clear to your users – go and build it. They might come.

Here’s some love for LinkedIn Users

Just tap that button

Some time ago, my brother came to me with a problem. He loves LinkedIn. It’s a great service. But as much as he loves connecting with people on that professional network, there are some glaring inefficiencies that he does not appreciate. He wasn’t interested in removing ads or making it look nicer. He just wanted to see the information that people intend on displaying on the site. You see, there’s a plethora of information available on LinkedIn, but it’s mostly hidden.

For some reason, if you’re landing on a user’s profile from LinkedIn’s user search, or from a Google search, you end up seeing this –

But what you should really be seeing is, at least, the user’s name, a little bit about their history and experience. Essentially, you should be seeing something like this –

LinkedIn’s been around since some time now, but they haven’t fixed this weird issue and so, your LinkedIn experience is often curtailed by what can only be called a minor bug.

Not any more. Today, NiKhCo. has launched a new tool, “LinkedIn Reveal”, which will solve this absurdest of LinkedIn woes. It enables you to explore LinkedIn with the depth you never thought possible. We’re not trying to build something that changes the way LinkedIn displays information or makes things look fancy. We’re just building something that lets you see LinkedIn as it truly should be – a beautiful, open, professional network with all the information you need about people, companies, jobs and connections.

LinkedIn Reveal is now available in the Google Chrome Web Store. Do check it out. It’s valuable for everyone who uses LinkedIn. Also, here’s a screenshot, because pictures somethingsomething thousand words somethingsomething. :)

What Facebook needs to do next

Update: Facebook has done it! It has finally created a messenger standalone for the web. You can go here to check it out (here if that doesn’t let you login) or here to read about it (but why would you?). Cheers!

Facebook has changed a lot over the past few years. There have been acquisitions, newsfeed, design changes and rollbacks and a whole mess of things. Facebook obviously understands that the future is mobile (hence WhatsApp and Instagram) and that people are moving in all kinds of directions, towards private spaces (hence the separate Messages app) and public posts (hence hashtags and the searchability of your FB post that goes with those).

So what’s next? Well, today, I wanted to send a link to my brother. Since I’m on Windows right now and not on my Mac (I usually just iMessage links to him), I fired up Facebook and sent it to him in a message. Why? Because it’s convenient, because Facebook detects the OpenGraph information about the page and processes it to make a neat link+image combo and because we have many conversations on there anyways.

Why didn’t I send it to him as a directed Facebook post? I could have, but I didn’t care enough to make it public. Our Facebook activity is not our true selves but a reflection of what we want to portray to others, and this link didn’t necessarily fit into any paradigm of my public self. (In other words, it wasn’t epic. Publicly shared links must be epic.)

Why didn’t I send it to him in an email? Hush, don’t ask silly questions.

But then, I wanted to send him another link and another. So what did I do? I clicked on that miserably little link that takes me to Facebook’s dedicated messages page so that I could share links and have conversations in a larger space than that goofy little box that occupies the bottom right corner of my screen.

That’s when it hit me. Facebook has a beautiful Messages app on the iPhone. I’ve sung praises of it before. But there’s a curious lack of a well designed web interface for messages. The old and clunky interface that sits there now has been sitting untouched since a long time.

Now, you’d argue that another private space that I could have used was the Facebook Groups feature. It looks nice, it’s often updated and has the same look-and-feel as the rest of Facebook. But why would I create a group for just myself and my brother? There’s no need for that since /messages exists. The only thing needed is to build a nice looking private messages space that people would use.

I was really tempted, as I started writing this post, to build this webapp myself. Facebook’s API is open and easy to work with. I’m sure I could have found many plugins and libraries to make the task easier for me. But any such project can never be feature complete. I can build it and you can come, but you’ll never stay because of lack of features, because a single guy sitting with a laptop with a limited amount of time can only do so much.

So Facebook, here’s the next thing you need to do – make messenger.com what it really should be – a full-fledged webapp that’s as classy as any other public facing feature of Facebook. I hope to see it soon!

Notes for Week 2 of 2014

So, it’s been an interesting week. Some observations –

Social

Found this gem of a Difference between Facebook and Twitter –

Facebook – 

“Best Practices

Making API calls directly to Facebook can improve the performance of your app, rather than proxying them through your own server.”

Twitter – 

“Caching

Store API responses in your application or on your site if you expect a lot of use. For example, don’t try to call the Twitter API on every page load of your website landing page. Instead, call the API infrequently and load the response into a local cache. When users hit your website load the cached version of the results.”

< p>Turns out, when not losing market share to a third-party app, Facebook is actually quite nice to developers as compared to Twitter. To be fair, tweets constitute a lot more volume and processing, so it would make sense for Twitter to want the devs to cache their data. Also, even ADN  has rate limits but at least their limits are more generous than Twitter.

Seriously though, twitter has millions of dollars for servers and all I have is a 128MB VPS. What the heck, Twitter?

Google(+)

Google is no longer Google. It’s Google(+). Everything we love about Google and it’s services is being slowly replaced by Google+ and the latest victim is GMail. Now anyone on Google+ can email you without knowing your email ID. As a communication tool, this makes GMail more open. But that’s exactly what people don’t use GMail for. They use it for Email. Big difference there Google. You can opt-out, but what’s the bet that option will be going away soon?

What Google should actually do –

Google understands one thing and one thing alone – Search. Pushing Google+ isn’t going to help them overcome the social networks of the world. But there is one thing I covet – the Search API. Seriously, why don’t we see third-party Search apps that innovate the way we see our Search results. That’s one data stream we’ve not targeted yet. Google needs to let people in, do their thing and pretty soon we’ll see people integrating Search with  social platforms. Oh, you wanna see which of your Facebook friends searched for the latest Tom Hanks movie and then clicked on IMDB? Here’s the data to that. Seriously Google, stop letting one segment of the business take over the other, specially since we know you’ll kill Google+ a couple of years from now.

Advertising

Ah, advertising! The Bane of TV show lovers binge-watchers. Advertising has slowly crept in everywhere on the Internet, from YouTube to Hulu. Towards YouTube, go find YouTube5. It’s an extension that replaces the usual YouTube player with a cool HTML5 one and kills all ads in the process. Enjoy.

To Hulu, I say, well, get rid of the “Brandon Switched to Ford” ad. Seriously. It’s a stupid ad, I’ve seen all too much of it and Brandon looks like a total douche for being the black sheep who abandoned the family tradition and switched from a Honda to a Ford. If ever Hulu fails, it’ll be because they keep repeating the same ads over and over again. I do not want to be bored by ads, I want them to be innovative and interesting. (Coincidentally, Samuel L Jackson staring in my face is not innovative. I’m looking at you, Capital One.)

I finally also saw the KFC ads that look like some woman with a video camera uploaded to YouTube. That’s supposed to be innovative? Nope. She looks drunk/high/both and you’re not fooling anyone with these ads KFC, those are scripted (or worse, they’re not!).

Finally, saw a teeth whitening strips ad on Hulu that said, very specifically, “If your teeth are not getting white, they’re getting yellow”. Ok, first of all, yellow teeth are perfectly normal and more an indication of stomach trouble than a medical emergency. Second, the ad targets people women who drink coffee. First it was guys who smoke who were targeted and now this. Finally, that text up there. That’s a scare tactic. Pretty soon, they’ll come up with a white paper saying that yes, your teeth getting yellow is a medical problem and you need to use teeth whitening strips in conjunction with toothpaste. All of this will be driven by only one thing – Sales telling the Marketing team to get innovative with the ads. There’s no real medical issue that they’ve tried to resolve.

That concludes the rant session on advertising.

Clients from Heaven

I’ve been building a web app for my brother and he mentioned that the text on the screen doesn’t ‘look black’. For a second, I tried hard not to wonder if my brother is a typical MBA Client from Hell but as it turns out, he was right, the text was actually #2C3E50 which is actually a weird dark blue. Thanks Bootstrap for making me look bad in front of my brother!

WordPress

It was an exciting week to be a WordPress user. Snaplive, a front-end text editing solution was showcased to a few who had signed up for updates. It seems to work really well with WordPress, so expecting some really good things in the future.

Ghost had promised to revolutionize WordPress, but instead it went and setup shop elsewhere. That’s ok, since we have Gust, which is a plugin that ports the awesome Ghost Admin panel functionality to WordPress. Mind you, this just released, so if you’re not ready for bugs (which software doesn’t have bugs?), don’t install this yet.

Finally, a shout out to whatweekisit.com, which I used to, umm, calculate which week of 2014 we’re in. Yeah, I should have just looked at a calendar.

You Won’t Finish This Article Either

Just today, I was having a discussion on ADN about how there’s too much noise on the Internet and if I had the choice of a broadcast medium, I’d go with newspapers. Some time after that, I noticed the link to an interesting article on Slate about how people are not reading entire articles on the Internet and are just skimming through, or even just reading the headline, and tweeting the link if they like the headline or an eye-catching photo.

At this point, it’s my duty to inform you that this is a post about Social media, sharing, reading on the Internet and is a bit of a rant, so if you’re not interested, you’ve already left the article. I’d also like to tell you that I wanted to name the article – “Dealing with loss, of Readers” but that seemed rather grim and I wanted to mimic the Slate headline, because it’s just that good. There’s another reason that I’ll tell you later about. Continue reading →

Title tells all

Take a look at the following tweet –

Interesting isn’t it? The tweet tells you the title of the article and there a link present with it! How wonderful is that?!

Frankly, that’s the crappiest type of tweet I’ve ever seen. Social networks like Twitter and Alpha can mostly only support enough space that if someone is putting up a link, they’ll either put up a title and a link or an explanation and a link. And guess what type of post super busy (read: lazy) business people, SEO Gurus and Social evangelists who use automated services like Buffer or IFTTT go for? You guessed it, the former.

Why does it matter? It matters because in this world of micro blogging and tweeting, everything is just a headline and nothing is context. If I start giving importance to everything anyone ever posts, it’ll be hell for me. So, it only goes to say that it’d be etiquette to ensure that whatever you’re posting is easier to read by your followers. How can you do that? Pretty simple. Do NOT post links with titles. Post links with reasoning. By posting in context, you’re ensuring the other person has an understanding of why you recommend this article or service instead of them just hopping to the link only to discover they’re not interested.

Oh, and SEO gurus, by posting the context, you’re adding more keywords to your posts, thus making sure you get better hits. It’s really a win-win situation even though it might seem to take longer for you to make that post.

By the way, when you look at it, does my post’s title do a good job of explaining what the article is about? Not really. That’s just an example of how bad/wrongly worded blog post titles really are. So by adding context, you’re adding a lot more value to your followers.

Good day and have a good weekend! 🙂

A response to Marco Arment about ADN Freemium

Today, App.net (ADN), the social network that made me drop all others made an important announcement – that it is going to allow free accounts that are invited by currently paying members. I did not intend on writing a blog post about it because this is news that has already spread through wildfire in the tech community. Some have lauded and some criticized it. But the post that made me write is this commentary by Marco Arment.

Marco argues that while such news is welcome, ADN needs to do more to promote user growth instead of focusing on developing the API. He goes on to state that the main reason people are signing up is the twitter like functionality sans the spam and advertisements and instead of building file storage APIs, the team should develop spam protection and open the gates completely to free members. Continue reading →