Finished “Rousseau and Revolution: The Story of Civilization” audiobook

For the last six months, I’ve been on a journey. A journey through time. Specifically, from 1715 to 1789 AD. This journey has chiefly focused on one man – Jean-Jacques Rousseau and one country – France, as they both hurl towards the French revolution of 1789. However, surprisingly, the journey also touched almost everything else – it covered hundreds of artists, writers, essayists, satirists, scientists, inventors, enterprises, kings, queens, books, pamphlets, lies, then-hidden truths, and ideas. It talked primarily of France, but framed its history by talking about every force outside of it, including Russia, the Turks, the many travails of Poland, and so many other factors that ultimately led to the revolution which shook the foundations of the Western World.

It also revealed to me how amazingly France participated in the formation of the United States of America, if only to spite the UK in doing so, and in the process destroyed it’s own wealth and legacy. But the silver lining shines through – that revolution led to so much democracy and pushed the ideas of the Rights of people to the fore.

France, it’s history, and consequently, this book, are not without faults. The widespread support for slavery both within and without, the absurd conflict between Catholics and Protestants, which still boggles me, the constant wars with England, are all part of the history of France. The somewhat uneven-handed remarks and accolades to everything European being the “best” and the “greatest in the world”, the unnecessary descriptions of the visages of the persons described, and the somewhat abrupt ending, with only allusions to the excesses of the revolution, are all the faults of the book.

But I cannot thank the authors enough for giving me a springboard to leap off of. I have some semblance of an idea of where to start my next reading from, even though it’ll be a while before I come back to anything regarding history. For now, I’ve got quite a lineup of audiobooks to work through, from Andy Weir’s Project Hail Mary to a collection of short stories by amazing authors as Kate Chopin, Virginia Woolf, and Mary Shelley. I think I’ll stay in the fiction lane for some time, till the call of history, philosophy, and the story of our civilization rises again.

Regarding the titular man – Rousseau – well, first of all, this book taught me how to write his name! It also told me of how terrible the person was in his personal life – how cruel to his own children (none of whom he raised himself or welcomed into his home), how callous towards his long time lover and wife, how immature and suspicious of his friends. But also, how brilliant in his writing, how influential in thought, and how deeply rooted our current world is in his ideas. Apparently, he affected everything from both our major systems of early childhood education – kindergarten and montessori, to innumerable philosophers, writers (Tolstoy, Byron, Shelley, Keats, Thoreau, Kant, Schopenhauer), and the Romantic movement. He even made it fashionable to climb mountains and explore the great outdoors in Europe as well as to have gardens that look more natural than manicured perfections. In an upcoming blog post, I argue that the writings matter, not the writer. As much as I’ve come to despise the man, this is true for Rousseau – he was an influential writer and thinker, even though he was a horrible little man.

Book timeline – Jul 22nd 2022 -> Jan 24th 2023

Format – audiobook

Length – 57 hours 22 minutes

Tonight’s iPhone wallpaper is the Pale Blue Dot, where everyone ever has lived and died, mostly unnoticed by the rest of the solar system, let alone the galaxy or the universe.

As I was saying…

I find it strange and interesting when people tend to their “digital gardens”. Try as I may, I cannot treat this blog as a sort of self-referential wiki. A blog to me is a log, a journal. It starts afresh every time I begin writing in it. Perhaps if I wrote daily, it would make sense to me how everyone is always linking to their own posts?

But the fact is, I don’t do any real discovery on my own blog. I write, and I move on. I don’t forget, per se. After all, sometimes I link to my own posts. But largely, the process of writing here is one of growth. I write as it’s my way of thinking, or feeling, or seeing what my present looks like. When it’s written, it’s the past. We don’t dwell on that here.

In that sense, this is more a flowing river of thought than a digital garden. Whatever metaphors go with that, apply to this blog. It’s also why the interface irks me so. I want a sort of chat interface instead of this massive writing space. I want my blog to look like a journal, instead of published writing. But, since the frontend is not for me, but for others, and since others have told me that they like this interface, I don’t do the work of finding a new theme. Independent Publisher is a good theme and it does the job. Yes, I can customize it a bit more, but why? To what end? I don’t even look at the posts that often. Just read them once in a while when I discover them through stats or search. In those moments, I find the interface sufficient. Thus, it doesn’t feel like I should blow up the feel of the entire blog just for how I’m feeling right now. That’s counter-intuitive to what I said at the beginning of this post, but so be it.

Sometimes I envy the micro.blog interface. It’s a river of thoughts. This is not true for the individual blogs, since they sort of act exactly like this blog, though with smaller font sizes. But the main “home” interface is what I sometimes wish I had. But when I start writing on desktop, I tend to write longer sentences and in paragraphs. So the point of having a small writing and reading space is lost. It’s only when I’m on mobile that I feel the cumbersomeness of this interface. Also, I kind of do have that interface – on my LiveBlog. It’s got exactly that dirty sort of input mechanism that I’ve designed to be minimal and a front-end that’s obnoxiously simple. Only 30 days worth of posts are displayed on a page, due to a technical limitation in the backend code that I can’t bring myself to overcome. I keep wondering if I should look into extending that web app so that it doesn’t just post to twitter, nice.social, and beta.pnut.io but also here, to this blog, as well as mastodon.

Mastodon’s API is apparently very painful to deal with. Of course, I’d be using some prebuilt PHP library to do that work, but it’s still supposed to not be easy. So, I found a solution in a web app called moa.party, which cross-posts from twitter to mastodon. Good enough. I don’t want to move the entire work of cross-posting to third parties, otherwise I’d use pipedream to just do the whole thing instead of dealing with PHP. But I know this solution. It’s never been perfect, but it works well enough. I don’t want to touch it beyond this, nor do I have the time to do so.

Speaking of mastodon, I’ve been thinking and if I were ever to move off my liveblog and live on mastodon, I’d like to do so at a cost of $5-10/year. That’s yearly, not monthly. I don’t do pic/video uploads, I don’t do excessive posting and I’m not famous to drive a lot of traffic. I reckon a server with a couple hundred users paying that much would break even. Maybe I’m wrong. I’d love to talk to some folks running mastodon servers and figure out what their costs are like. I’ve not yet found any resources for mastodon servers by pricing. If something like that doesn’t exist, I’d like to create it and put it out there. People should be able to find servers not just by interest and community but also by cost.

Mastodon is making microblogging like email. It’s letting people create their own servers and run them as they want. The cross-pollination features are strong, but also have (apparently) great controls, to the point that some servers have or will decouple from mastodon.social to present freeloaders like me (but basically spammers and outrage pundits) from getting in the face of folks who just want a good time online within their own communities. At some point, some big entity will start a mastodon instance that will centralize power and wipe out competition (a la gmail) but till that happens, the social web is molting and it’s good. Services like Pixelfed are riding this wave and doing to photo sharing what mastodon is doing to microblogging. If all of these can begin to act like email, that’s all the better for end users like me. We don’t think about our email provider. It’s just there in the background. We used to not pay for email. Now we do. We don’t pay for social, till we begin and that’ll be fine too.


I’m thoroughly enjoying finding new audiobooks and sources of audiobooks, even though I know I won’t be able to get to most of them any time soon. I have quite a backlog in audible and Libby, yet I’ve recently discovered Open Library (run by Internet Archive) and through them, reminded of LibriVox. I have bookmarked a few audiobooks on there, like Dubliners by James Joyce. Maybe I’ll get to it at some point. But for now, I’m very happy listening to Rousseau and Revolution by the historians Durant. I also snagged a deal on audible and got Project Hail Mary by Andy Wier for a significant discount and I have an audiobook credit that’ll expire with a few days, which means I’ll have to get some other book too. I also have Kate Chopin’s The Awakening on my radar, after seeing its presence in the Netflix show 1899.

Plus, I’ve found that since I do all my listening through my iPhone, if there’s no good app to support LibriVox listening on there, I probably won’t use it a lot. But I’m most likely wrong. Why wouldn’t there be a good set of third party apps for LibriVox on iOS, if not first party?


I came across an old browser bookmark – a website called My Writing Spot for the epynomous app. The website is dated, the app is no longer available, but the domain keeps getting renewed every year and the hosting seems to be working fine (albeit without SSL). There’s a webapp (hosted on appspot) which can be logged into with a gmail account, but I don’t trust the permissions to muck around. From what I can see, the app was active on both iOS and Android between 2010 and 2014, with support even for Nook and Kindle (and even, it seems, Dropbox sync). There are tweets from around 2015 talking about how the sync functionality is broken. At first, I didn’t understand why the website would even be up. But perhaps it’s part of the developer’s portfolio and a deadlink is a bad idea in the freelancing world. But why the heck is the webapp up and running?? Surely it’s costing them money to host that?

Anyways, it’s an interesting glimpse into the heyday of apps, when it was painful to develop for iPads as well as iPhones (and the apps were separately priced), and when things like “Incredible iPad Apps for Dummies” existed.

It’s also a glimpse into the web of that decade. You can share the website on StumbleUpon (replaced by their new product Mix) and Delicious (domain now redirects to Delicious AI, an app for converting your pet photos into art using image-to-image), and you can read a blog that was last updated May 26, 2012.

Year end reading review

photo of library with turned on lights

There’s a beautiful blanket of snow outside, so it’s a good time to review how the year went.

I read thirteen books this year, though “read” is a loosely based concept now. A large part of my reading nowadays is graphic novels, audiobooks, and web novellas.

But I do consider all of this reading. It’s the transmission of ideas based on the written word, even if it’s accompanied by pictures (or largely based on them) or read by someone into my ear. So, I’ve read thirteen books this year.

Of these, only two were print – Earthlings, and Incredible Doom vol 1.

Nine were digital – The Missing Piece Meets the Big O, “Teen Titans: Raven”, Cyclopedia Exotica, Turtles All the Way Down, Wallace the Brave, Bloom, Big Mushy Happy Lump, The Tea Dragon Society, and The Boy, the Mole, the Fox, and the Horse. Of these, The Tea Dragon Society was in webcomic form while the rest were eBooks from the Seattle Public Library.

I also got in two audiobooks – My Year of Rest and Relaxation and Figuring

Not bad considering this is also the year my Little One was born and who is right now scurrying across the floor of our apartment, looking for things to attack!

I read most of the graphic novels in the middle of the year and in Fall, when my reading seemed to have slowed down to a snails pace. Getting a few small or quick reads under my belt made me feel better and allowed me to begin reading some larger works, which I’m still working through.

Right now I’m reading the web novel Worm and listening to Rousseau and Revolution, and these are both long enough that I’ll not be done any time soon. I’m halfway through Rousseau… and Worm… well, by the author’s own admission, Worm is “roughly 1,680,000 words; roughly 26 typical novels in length (or 10-11 very thick novels)”, so I’m a ways away from closing that book. Perhaps these will be added to my finished list next year.

This year, I depended a lot on Seattle Public Library. I loved discovering audiobooks, graphic novels, and eBooks from them. Whatever I really wanted to read and wasn’t available immediately there, I found on audible or Thriftbooks.

I own a physical copy of Figuring. But the book is massive and the writing dense. It really gave itself to being an audiobook in a perfect way. The ideas that came from it though… I wish I could bookmark every page of the book! Figuring deals heavily with the Transcendentalists and women authors, philosophers, and scientists, and introduced me to the concept of Salons. The book wanes with the works of Rachel Carson, chiefly Silent Spring, and ends with the tragic death of Margaret Fuller in a shipwreck off the coast of New York.

From there, I tried to read Silent Spring, but lost interest very quickly. The writing is interesting, but I was already being pulled in other directions. I’ve learnt a new term this year – DNF – Did Not Finish. People seem to use it like “I DNF’d this book”.

So, here’s a list of books I DNF’d this year –

  • Silent Spring
  • Braiding Sweetgrass
  • All the Sad Young Literary Men
  • Under the Sea Wind
  • Plato and a Platypus Walk into a Bar
  • Philosophy – a Visual Encyclopedia
  • South
  • The World of Edena
  • Representative Men
  • Thus Spoke Zarathustra
  • Thank You for Arguing
  • Enola Holmes Graphic Novel, Book 1
  • Accidentally Wes Anderson
  • The Map of Knowledge
  • Abstract City
  • Reality+
  • Irish Fairy Tales
  • All the Names They Used for God

Let me know if you, dear reader, would like links to any of the above. Since I didn’t finish them, I didn’t bother linking to them.

All of these were from Seattle Public Library, and more specifically, from the Overdrive/Libby catalog. There are yet others in my Kindle app and iBooks app which are waiting to be read, but I didn’t include them here as they’re just, sort of, suspended in animation, waiting to see if I pick them up again. Perhaps I will. There’s one of definite interest to me – Gödel, Escher, Bach : an eternal golden braid – but it’s very likely that I won’t read it, because it’s in a format that’s not easy to consume on my iPhone and there doesn’t seem to be an audiobook for it. So perhaps I’ll add it to next year’s DNF list. Let’s see.

So that was it – my year in reading. It was a good year. I peaked (in tracked reading) in 2017, (though I’m sure I read a lot more in my childhood, but who doesn’t?) and this year has come in second in number of books. Though, moving to graphic novels means that my overall page count is lower. But does it matter? I don’t think it does. It’s the quality of ideas that matters. I’ve got a lot more out of small books like A Room of One’s Own, Siddhartha, and The Last Question than any normal length novel. What I’ve got out of massive tomes like War and Peace and Figuring is a different thing, since it’s more of learning an entire way of life than one or two ideas. Graphic novels like Wallace The Brave, Bloom and Big Mushy Happy Lump are fun reads, and it’s important to just relax and enjoy a story too. Incredible Doom and Cyclopedia Exotica challenge your assumptions but in an easy way and I can’t thank the authors enough for the effort they’ve put into these worlds.

Data Courtesy TheStoryGraph

Baby Sleep

Generational wisdom says that babies can sense that you are being impatient with them, and they in response become further uncooperative. You end up in a cyclical fight to tears and bedtime becomes a war zone.

But I don’t think this is the case. I don’t think that these tiny little neural networks that can’t tell that not everything is food, can decipher the complex emotion that is impatience… yet.

More than likely, what happens is that our animal brains tend to use that impatience to skip a few crucial steps or focus on only our own desires – that of getting the baby to sleep and for us to get out. Skipping those steps means you forget that babies need soothing, a calm environment and demeanor, and a little bit of play to relax and be amenable to sleeping.

A good example of this comes from the work of software development. Very often, as a software developer, I’ll run into some problem which in the moment seems insurmountable. I can pound at it for hours and it doesn’t budge. The recommended strategies in such a case are to do one of the following –

1. Go for a walk. Go, grab a coffee or lunch. Let your mind wander. Forget about the problem at hand and let your mind decompress. As often happens when you’re trying to remember something that’s on the tip of your tongue, letting go is the easiest way to trick your brain into coming up with the solution.

2. Explain the problem to a fellow coder. The process of explaining the problem very often reveals the hidden bias or flaw in our logic. It lets us review our work and very often even during the very first overview, we come up with the solution to whatever is troubling us. This is why it’s said that the best way to learn something is to teach it. The preparation to teaching it or showing it to someone else tricks your brain into being more critical of the information you’ve received and thinking through its logic deeply.

3. Let someone else take the reigns. If all else fails, step back. Let someone else poke and prod at the code, very often in situ – it’s possible that if you let them work on your system that they’ll reveal an environmental issue or design consideration that wouldn’t be valid if the code were running on their system or a common system. So hand them your baby (pun intended) and let them figure out what’s wrong.

I think you get the drift – all of these are applicable to babies as well. If you’re at your wits end with your baby, hand them to a trustworthy partner and go do something else. Even if it’s something as mindless as washing the dishes. If you think you’re burning out, give your partner the problem to solve and they might shine a light on the issue which was preventing you from the ultimate goal – a happy, healthy baby.

Ev gives up. Yay!

black text on gray background

Ev Williams Gives up

No schadenfreude, but I’ve always thought that Ev Williams and the other twitter ilk were never too good at execution. Someone, somewhere along the story of twitter helped make it what it is, but neither Jack, nor Ev have been amazing at the business side of things.

But a former employee of Medium says it much better than I ever could –

I don’t know what’s in store for Medium, but it could have been a lot more than what it is today. Yes, the blogosphere is overcrowded. Yes, the true spiritual successor of WordPress is Ghost (or it’s Gutenberg, if you ask automattic). Yes, blogging is such an essential activity to the web that if every free and open source and well made CMS were to disappear tomorrow, someone would start making another one from scratch almost instantly. (heck, I made two for my personal use!) So where does that leave Medium? I don’t know.

I like the insight this write up by Casey Newton gives into what Ev thought he was doing with Medium.

To think that he can “fix the internet” and “increase depth of understanding” are grandiose plans if what you’re going to do is start a blogging platform that’s half-baked on day one of launch. Medium is often like LinkedIn now – it’ll throw up a soft paywall and you can just wander away and get your information fix elsewhere.

I do hope better things are in store.

Reverse order feeds show me a truth

brown chicken on brown sand

I recently did something crazy – I reversed the order or my RSS Feed Reader, so I’m not seeing the newest items first, but the oldest. I did this in a single folder – Web Comics, so I could finally catch up with every artist’s evolution and since comics are easier reads, I’ll be able to pound through a 1000 unread items out of the 8000 in my stack right now.

What I didn’t anticipate is that the setting is app-wide. So now every list I’m seeing is in the Old to New order.

Yesterday, I read a post from Sophie Haskins figuring out which virtualization solution to go with for her home setup. She played with a few options (and skipped the one I wanted to read about – Proxmox) and settled with running Ubuntu as the Host and minikube on top. I saw that she linked to a tweet and I wanted to ask why she had skipped Proxmox and so I went over. That’s when I realized that the post is from 2017 so the conversation is long gone.

After I learned that I’d reversed the order of all my feeds, I forgot about it.

Just now, I was reading a post by Vicki Boykis, where she’s talking about how Pinterest sends her emails to entice her back to their site. What was odd was that she was talking about it in context of Halloween. That threw me off, till I realized that the post I’m reading is from November 2013!

From social sites trying to pull people back to their platforms for (as Vicki puts it) click$ to virtualization solutions for your Home Lab… the more things change, the more they stay the same! Be it 2013, 2017, or 2022, we’re looking a the same issues, aren’t we?

(Sorry about the click bait title. I was having a hard time figuring out what the title should be about this Musing. Just went with this one. Recommend a better title please?)

Thoughts on Netflix

About a week ago, I opened the Netflix app on my iPhone to watch something… and was greeted with a prompt to download some games. Netflix Gaming is nothing new. But I’d never had the chance to participate. So I scrolled through the options.

Much like Apple Arcade, Netflix Gaming is all about no IAPs, no ads, and exclusive titles (grain of salt there for both subscriptions). Unlike Apple Arcade, I found some titles that I actually want to play in the list.

When I was exploring Apple Arcade, I was mostly into Call Of Duty Mobile. So the obvious choice for me was their shooter game – Butter Royale. It’s obviously aimed towards kids and is appropriately silly. I was immediately turned off. I did enjoy a few other titles like Outlanders (a settler survival game which I failed at), Mini Motorways (a road design game which got too complex too soon) and Game of Thrones: Tale of Crows (which was confusing as heck to play). I let the free trial of Apple Arcade expire.

If I were to get the subscription today, I would try a few more games from their now 200+ games collection. Partly to play “plus” versions of games I love, like Prune+ and Solitaire+ and Hidden Folks+ and partly to check out truly exclusive titles like The Oregon Trail.

With Netflix Gaming, they’ve tried to cover their bases, to offer something for everyone, mostly using companies which also publish to Apple Arcade as well as having IAP supported games. The titles that caught my eye are Asphalt Xtreme and Wonderputt Forever. While the former is a rehash of multiple variants of the same car racing game (one for IAPs, one for Apple Arcade), the latter is a slow-paced but beautiful mini golf game. I haven’t spent much time on the latter but the former is been a mainstay for me this past week.

And what a week it has been for Netflix. The stock crash was horrible and the ensuing caving in to Wall Street’s demands was worse. The crash wiped out all the gains my own Netflix stock purchase had made and then some. I can only hope to break even one day.

Then came the news that Netflix is trying to figure out a way to appease Wall Street and is promising to add adverts to their platform within a year or two. The ensuing backlash was inevitable.

As a Netflix shareholder, I’m glad that Netflix has always had this option in its back pocket. They can create a tasteful but cheaper subscription offering with ads and this works both in markets where they have faltered, like India, and in western markets where subscribers will be thankful not to pay the burgeoning price of the default Netflix subscription.

But as a Netflix shareholder, I’m also wary of this promise of ads making Wall Street happy. From here on out, at every earnings call, when the CEO admits that ads are not yet integrated, analysts and institutional investors will punish Netflix. When they finally announce that ads are active, the focus will be on ad revenue, not on subscriber growth, the original issue that brought this saga on.

Aside – and what a stupid saga it has been. Netflix lost subscribers for the first time in a decade! That’s ten years of solid growth. And instead of acknowledging those ten years of growth, Wall Street chose to punish Netflix so heavily because some numbers in one quarter didn’t go up and up and up. How stupid! Now, one could claim that it’s just a correction and Netflix’s stock is now at its real value, instead of an inflated value based on perceived profits. But it’s all perceived only. It’s all the inflated egos of a few men that drives Wall Street. So there’s absolutely no merit to that argument.

As a Netflix subscriber and admirer, this whole thing has been terrible. The idea that Netflix may one day have ads is horrible and a loss for the idea behind subscription models. Not only will Netflix’s success in implementing ads embolden other streaming platforms, it’ll also send out a message that online targeted ads work, which for the most part is not true. It’ll also take away from the idea of simply providing good content and being rewarded for it, something Netflix has been working on for years and is now under threat of being upended completely.

It’s also possible that instead of expanding their line of no-IAP games to rival Apple Arcade, Netflix starts to allow IAPs in their games, or shuts down the entire endeavor as a cost sink. Overall, this whole thing is a loss for both Netflix and it’s customers. All to appease some analysts.

In Netflix’s case, it’s better to be the storyteller, not the story. Sad to see their day in the crosshairs. (Sorry for the weak ending to this post. I kinda ran out my train of thought.)

atelic activity

I learnt a new word (or rather, phrase) recently – atelic activity. An atelic activity is one that’s done without any end goal in mind. Essentially, anything that’s done for it’s own sake. Most hobbies would be considered atelic in nature, even though specific tasks inside the hobby would be telic in nature – you sit down with the specific goal of completing that puzzle, but what’s the overall goal of doing so? It’s just to enjoy (spending time with) yourself.

I found this phrase on a blogpost of a fellow blogger, Colin Walker, where he’s musing on a question asked by another blogger, Julian SummerHayes – is blogging just writing? Essentially, in a world where the act of blogging has been commoditized in many ways – Substack, Medium memberships, Patreon, YouTube sponsored vlogging, etc – what is just the purpose of an eponymous blog?

We’ve done this navel gazing many times about blogging, so instead, let’s focus on the new phrase. I love having hobbies and side projects. But side projects have end goals. Hobbies, do not. I love reading, but ask me to read towards a goal – studying up for anything, for example – and I will be the laziest person you know. But reading for pleasure? Gimme!

The opposite of an atelic activity – a telic activity – will give you some pleasure for sure, but the pleasure will dissipate quickly upon achievement of the goal. You were so focused on ending the activity that you didn’t consider that the end will bring about a state of confusion in your mind.

Instead, in an atelic activity, you focus on the activity itself. Sort of me writing this blogpost. I have no end goal in mind. I’m riffing. The moment I feel satisfied with how much of the screen I’ve filled up with my words, I’ll be done. Right about… now.

On social media feeds

neon signage

I’ve been thinking about a topic which my wife was talking to a friend about recently – the emotional rollercoaster rides that are social media feeds of today. From Instagram to reddit to YouTube, whenever you’ve spent long enough on a platform, you tend to gather a lot of cruft – topics you were once interested in but are now just stale, pages and creators which have strayed from their initial mission, and sometimes it’s well meaning people who are speaking about current affairs when all you’re trying to do is watch cat videos. Of course, there’s also the algorithm, trying to tweak your feed to keep you engaged more than you want to be.

Our social feeds of today have become emotional landmines. We can cull them, limit the number of people we follow, and even depend on algorithms to mark posts as sensitive. But in the end, we get exposed to things when we don’t want to.

Has the above ever happened to you while scrolling through your media feeds?

There’s value in it for the social networks themselves. You want fashion, current affairs, memes, and travel all in one place? Come on over! You shouldn’t ever have to leave to go to another app or network for some subgroup of your interests, because that would take DAUs and eyeballs away from us! Facing social media withdrawl? Just let us curate what you see through our algorithms, so we can optimize showing ads to you!

But what’s the value to us, the users? Sometimes, when we’re up for it, sure, we love it. We love having all our interests in one place. But more often than not, the onslaught of good news-bad news-memes will wear you out. You’ll end up scrolling longer and longer for the same happy feelings, instead getting more negative news and digging that emotional hole even more. In the words of that friend, “you end up scrolling for an afternoon without being truly satisfied“.

We were also talking about shopping in person in stores, my wife and I. Her point was that even through she can’t wait to go back to shopping physically – there’s an element of satisfaction in touching something while window shopping it – there is one problem that physical stores were already running into pre-corona, which would only have been exacerbated now – a lack of sizes. Suppose she likes a particular top and they have multiple in one size, but not in hers, the only recourse she has is to order it online to have it delivered to her home. Either the store clerk will do it for her, or she can go home and do so herself. In any case, her shopping pleasure was interrupted by their lack of willingness to keep more product in store. One obvious solution would be for stores to just immediately order replenishment as soon as a product is sold. But this doesn’t work on big shopping days and in any case, with so much inventory moving through online orders nowadays, it makes more sense for retailers to offer online orders than to keep everything at hand for the dwindling in-person customers.

But that’s what the promise of shopping malls was supposed to be – something for everyone, always in stock. The fact that their economics is being upended by outside forces shouldn’t force them to abandon their original promise, but to double down on it with newer customers. But of course, there’s diminishing return in that, specially now.

Where do these two tales meet? Social networks today try very hard to become one-stop-shops for media consumption just like Macys and Nordstorm did for clothing. But that model doesn’t work. You can’t deliver on that promise for everyone and keep them happy. No amount of analytics and planning can keep the human mind happy, which may be seeking its happiness in some new way in that moment.

I don’t know what’s in store for in-store shopping, but more and more people realize the need to distance away from their current social network. This makes it possible for new ones to come in. But the new ones make the same mistakes – of letting all kinds of content run rampant with subtle UI tricks to make people think they’ve got control over what they consume and when. Unless a social network comes along that makes it easy to switch off certain content at the drop of a hat, they can keep expecting to fight a losing battle for eyeballs as soon as they reach scale.

P.S. This post was written on my new FreeWrite, gifted to me by my wife on my birthday. It’s an interesting product, with its limited feature set and exceptional design. She calls it a smart typewriter and reminds me that I should treat it as such. I think I’m going to enjoy using it for writing blogposts and maybe even get into the habit of writing longform again.

Here, there, then, and now

close up of watch against black background

My wife asked today, “We’ll always look at the past with some mystique, right? We’ll always romanticize it, always look at it with rose-tinted glasses, right?”

True. Even though the future holds so much more – more potential, more growth, more medicine, more science, more fascination, and even more religion and spirituality – we’ll look at the past as this amazing place worth returning to.

Part of the reason for this is that when we think of the past, we tend to focus on the memories that are more easily brought up, rather than the hard ones. We remember the good times, the happy ones, or at least the more memorable ones. When we look back at this pandemic era decades from now, we’ll think about how humans banded together and created vaccines in record time, how we all survived through, even though many, many did not. We’ll not remember this as the era when the world’s hypocrisy was laid bare, when the rift between the thinkers and the feelers was exacerbated, when everyone suffered and the foundations of life-long global trauma were established.

Another reason is that we do not look at the past with introspection. This is why we call it a simpler time. Because the complexities are hidden behind a layer of thoughtlessness. We do not want to introspect because it’s hard. It’s hard because we know that the past was just like the present – complex, uncertain, unforgiving. Yet, survivorship bias kicks in – “we survived, so it mustn’t have been that bad”.

This is why the future is interesting to me – it’s just as uncertain and strange as the present, but there’s hope. Hope that we’ll live better lives, by one metric or another. But this too, is looking at it with rosy glasses. The future will bring it’s own horrors, it’s own trauma, it’s own death and destruction. But it’s out there somewhere. Somehow, we’ll survive it, as we have the past and the present.

Perhaps, in one sense, it’s good that we look at things so positively. Staring the future in its face is bound to cause anxiety. We might as well look at it as some distant land where all will be well, just as it was in the past.